VaporBrands International, Inc. Shares to Begin Trading

LOS ANGELES, CA – October 23, 2012 – VaporBrands International, Inc. (OTCPK: VAPR ), a distributor of private labeled electronic cigarettes announced today that the Company shares are now publicly traded under stock symbol VAPR.Jason Torres, President of VaporBrands International, Inc., stated, “We are in the process of establishing ourselves as a marketing and development partner for Vapor Brands, Inc., a Nevada corporation and business development provider to The Safe Cig, LLC (‘Safecig™’). Safecig™ (www.Safecig.com) is a leading developer and manufacturer of proprietary electronic cigarette products, including refills and accessories that are available to Vapor Brands, Inc.”

VaporBrands International, Inc. is currently working closely with several well-known global trademark holders to develop potential private label branded electronic cigarettes. Additional details regarding possible private label branding agreements will be released as information becomes available.

About VaporBrands International, Inc.

VaporBrands International, Inc. (OTCPK: VAPR) is a distributor of uniquely branded electronic cigarettes. Electronic cigarettes represent the future of smoking; they produce no smoke, tar, ash, or offensive odor while containing about the same amount of nicotine as traditional tobacco cigarettes. The Company’s mission is to develop brands of electronic cigarettes appealing to unique lifestyle and cultural market niches.