VaporBrand International, Inc. Appoints Executive Officer and Establishes New Office Location

LOS ANGELES, CA  –  September 12, 2013  –  VaporBrands International, Inc. (OTCPK:  VAPR)  announced today that Wendy Haviland has been named President and a director of VAPR and announced the relocation of its principal executive office of the Company to 1880 Century Park East, Suite 315, Los Angeles, CA.  Wendy Haviland stated “VaporBrands International, Inc. is currently in the process of reestablishing itself as a marketing and development partner to manufacturers and business development provider to resellers of proprietary  electronic  cigarette  and  cigar  products,  including  refills  and  accessories.    In addition, the Company currently is negotiating with several trademark holders to develop potential private label branded electronic cigarettes and cigars.”

Haviland further indicated that the future of the market may move from the internet model to the retail store model.  Analyst Bonnie Herzog of Wells Fargo Securities said “conservative data” already indicates that sales  of  e-cigarettes  this  year  have  already  reached  $700  million  from  traditional  retail  outlets  like convenience stores.  Add in the estimated online sales of $500 million to $625 million and total year-to-date sales are above $1 billion.  The pace will only pick up this fall.  “We estimate that it will be $1.7 billion by the end of the year,” Herzog said.   Haviland conceded “that the barriers to entry in selling in the traditional retail or convenient store outlets, unless regional in application, will be very economically prohibitive except to the traditional tobacco sellers; internet sales will be the initial primary source of revenue for the Company.”

About VaporBrands International, Inc.

VaporBrands International, Inc. (OTCPK: VAPR) is a distributor of uniquely branded electronic cigarettes. Electronic cigarettes represent the future of smoking; they produce no smoke, tar, ash, or offensive odor while containing about the same amount of nicotine as traditional tobacco cigarettes. The Company’s mission is to develop brands of electronic cigarettes appealing to unique lifestyle and cultural market niches.