LOS ANGELES, CA – February 20, 2014 – VaporBrands International, Inc., (OTCPK: VAPR) and its e-cigarette brand, VAMP™, are pleased to announce a partnership with ThorSport Racing whereby VaporBrands International Inc. will become a primary sponsor of the No. 13 Toyota Tundra driven by NASCAR driver, Jeb Burton.
Second-generation driver Jeb Burton will continue to follow in his father Ward Burton’s footsteps at Daytona International Speedway this weekend, competing in the NASCAR World Truck Series – NextEra Energy Resources 250. Finishing fifth in the 2013 season-opener at Daytona International Speedway, Burton will be making his second Truck Series appearance at the 2.5-mile superspeedway on Friday night, live on FOX Sports 1. More information regarding the truck series and Jeb Burton can be found at www.thorsport.com“With over 75 million NASCAR fans and average attendance at a NASCAR event at almost 100,000, this sponsorship has given VaporBrands International huge exposure to a great fan base,” Wendy Haviland, President of VaporBrands International, Inc. said. “We were looking to connect our e-cigarette brand, VAMP™, with highly engaged and brand-loyal consumers and NASCAR, Jeb Burton and the NASCAR World Truck Series was a natural fit for our company and our brands.”
Jeb Burton added, “I’m so thankful for the opportunity ThorSport Racing has given me and the addition of VaporBrands International and VAMP™ to our No. 13 Toyota Tundra makes it so much sweeter.”
About VaporBrands International, Inc.
VaporBrands International, Inc. (OTCPK: VAPR) is a distributor of uniquely branded electronic cigarettes. Electronic cigarettes represent the future of smoking; they produce no smoke, tar, ash, or offensive odor while containing about the same amount of nicotine as traditional tobacco cigarettes. The Company’s brands include VAMP™ and now in development, Junkanoo™.